Cool About Us - Our Story

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Coolest Rhone was the collective vision of a small group of weekday warriors. For years, we were frustrated by the lack of activewear designed for men and wanted something better. With that in mind, we set out to design premium apparel that is made for motion and engineered to endure. Advanced materials and state of the art technology are combined with heritage craftsmanship to create a new standard in activewear. Every product tells a story of premium performance, reminding its wearer to push themselves physically without having to sacrifice comfort and style. Beyond our product offering, Rhone is founded on principles of progress and integrity. Just as we aim to become better as a company, we invite men everywhere to raise the bar and join us as we move Forever Forward.